Case study / Commercial upholstery
Jack's Do It Upholstery Shop
A local family business that grew on word of mouth, now with a website that brings in quote requests.

Where they started
Jack’s Do It Upholstery Shop is a local, family-run business that specializes in commercial upholstery. The work was good and the reputation was earned, but nearly every job arrived the same way: someone knew someone. The shop had no web presence at all.
That is a common place for a trades business to be. Word of mouth is a strong foundation, but it caps out at the size of your network, and it does nothing for the business owner who has never heard of you and is searching right now.
What we built
We designed and built a website for the shop, then did the local search work that lets people actually find it. The site explains what Jack’s does for commercial customers, shows the work, and makes asking for a quote the easiest thing to do on every page.
- A purpose-built website with a clear quote request path
- Search engine optimization so the shop can be found by the businesses looking for it
- A site that is fast and readable on a phone
The result
In its first year, the website generated 50 quote request leads for a business that previously had no way to receive one online.
We are proud of that number because it is not a traffic chart. Each one is a person asking a local family business for a price.
You can see the live site at jacksdoitshop.com.
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